Fashion Illusions: The Hipster Production of Design Aesthetics


  • Wei-Chen Chang
  • Ting Wei Tsai Industrial Design Department of Chang Gung University 259 Wen-Hwa 1st Road, Kwei-Shan, Tao-Yuan, Taiwan, 333, R.O.C Industrial Design Department of Chang Gung University


Fashion Industry, Hipster Culture, Hipster Design, Design Aesthetics, Fashion illusion.


This study explores the hipster status of Taiwan's fashion industry, based on fashion aesthetics to exploring the hipster productions. Our results can be summarized as follows: (1). The fashion industry should The fashion industry by creating brand value and cognitive hipster style; (2). We should understand the unique style, patterns of behavior, interests, and hobbies from the experience of creating better popular cognition; (3). Fashion illusions must distinguish the type of popular culture or consumer needs; and (4). The acquisition of knowledge as well as the integration popular information to convey fashion aesthetics along with effective communication with consumers. The elements and design features of hipster image of the marketing concept to convey the design aesthetics performance of target groups.



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How to Cite

Chang, W.-C., & Tsai, T. W. (2018). Fashion Illusions: The Hipster Production of Design Aesthetics. Asian Journal of Humanities and Social Studies, 6(2). Retrieved from