Asian Journal of Humanities and Social Studies

Laurel Tangyuan and Fuwan Chocolate Incident - How to do better people-oriented external communication

2021-01-08T19:23:52+00:00

The "Fuwan Chocolate", which originated in Pingtung, Taiwan, is a world-famous chocolate brand. In 2020, “Fuwan” won the gold medal during the “World Chocolate Competition”, which known as the "Oscar Award” in the chocolate industry. After winning the grand prize, "Fuwan Chocolate" took advantage of the momentum and launched joint products with well-known brands, such as Laurel Corp (Tangyuan). Unexpectedly, the father of Fuwan’s CEO sexually harassed a female intern five years ago, and the CEO also scolded the victim for the chaotic private life after his father being accused. This old matter that has been 5 years was brought up to the stage again this year. Although Fuwan apologized on their Facebook fan page afterwards, it was not accepted by netizens. After three weeks of uproar, its co-branded manufacturer Laurel announced the suspension of production of chocolate flavor tangyuan in collaboration with Fuwan. Many well-known Taiwanese manufacturers also followed the step in the meanwhile. The established credibility and image are now seriously damaged. This study is mainly to discuss the external communication methods and processing results of "Fuwan" and "Laurel" by comparing the pros and cons of their processing methods. We hope this research will be able to provide a better people-oriented communication method that may combined with local condition as a reference when same incident once happened in the future.

A Visual Rhetoric Study on the Plastic Pollution Issues in National Geographic

2021-01-14T04:44:06+00:00

This study uses the National Geographic as the research sample, and focuses on the analysis of the visual image of the environmental risk issue of "plastic pollution". Not only does it classify and sort out which image symbols used in media risk reproduction, but also discusses how the text uses, invokes and activates image information, combines "illustrations" with textual discussions, and analyzes its meaning production process and framework. The research conclusions show that public communication on plastic pollution issues in National Geographic by means of visual media representation and symbol construction, mainly using photojournalism and design creation to expose the social aspects of risks (phenomena and problems) to the public. Also, it presents and tells readers the reality (source and essence) of risks in a scientific and simple manner, and inform the public of the ideal aspects of risks (practical methods), and guide the public to engage and participate in environmentally friendly actions.

COVID-19 epidemic in Vietnam: A study on knowledge, attitudes and prevention of pharmacy students

2021-02-08T15:28:12+00:00

Pharmacists play a variety of roles in supporting the health care system. The COVID-19 epidemic originated in China and has spread to many countries around the world. In the context of the current COVID-19, additional support from pharmacists' human resources will be needed in the future. This research survey explores the knowledge, attitude, and prevention strategies in Vietnam during the COVID-19 pandemic. This research aims to collect data from Vietnamese students in Ho Chi Minh City's pharmacy sector. The following objectives are to study the awareness of the COVID-19 virus, acts of prevention, risk awareness, and compliance measures to prevent further outbreaks of COVID -19 in Ho Chi Minh City. This cross-sectional survey used anonymous questionnaires that investigated the knowledge, attitudes, and prevention of Vietnamese students' COVID-19 epidemic. The unit of analysis consists of undergraduate pharmacy students from the first year to the last year. Data were collected during April and May 2020. Statistical analysis was performed using SPSS. Pharmacy students in this study were 80% female. The main source of information for pharmacy students to access information about COVID-19 epidemics from websites of the health authorities (31.7%) and news from television and newspapers (40.2 %). The Cronbach alpha coefficients of the three main factors in this study were knowledge (0.74), attitude (0.85), and prevention of COVID-19 (0.89), which show acceptable internal consistency. This research has shown no statistically significant difference between pharmacy students' demographics in three KAP variables, and there is a strong positive correlation between the three factors. It shows the unity and social solidarity of the study participants towards COVID-19. This study shows that pharmacy students have an epidemic concern about COVID-19 today. Pharmacy student's attention knowledge, attitude and preventive COVID-19. Sources of information from television and newspapers are important and updated regularly and accurately about COVID-19 to achieve effectiveness, helping pharmacy students to be aware of COVID- 19 pandemic in the country and the world.

Unfair prejudice in United Kingdom Company Law

2021-01-23T05:12:15+00:00

It is common that the majority shareholders in a corporation take action that unfairly prejudices the minority. A majority shareholder occupies a dominant position in the decision-making process of the company's affairs and can control the company with the principle of majority rule. In the process of company development, the interests of the majority shareholders may diverge from the interests of the company. In this case, the majority of shareholders may engage in unfair prejudice conduct that harm the interests of the company and minority shareholders for their own benefit. Consequently, to some extent, the principle of majority rule provides the possibility for the controlling shareholders to abuse voting rights, which often constitutes damage to the interests of minority shareholders. In addition, due to the reliance on the controlling shareholder, the directors tend to only take into account the interests of the majority shareholders, with the result that ignore the rights and interests of non-controlling shareholders. Especially in private companies, minority shareholders not only cannot sell their shares in the stock exchanges without restrictions to exit the company, but also may be subject to more severe oppression by the actual controller of the company. When minority shareholders cannot obtain relief within the company, it is necessary for aggrieved shareholders to bring an action against the majority shareholders to protect their rights.

However, under the rule in Foss v Harbottle, shareholders only be allowed to sue if they meet the exceptions. Due to the limited application scope of these exceptions, the aggrieved shareholders are often unable to get timely and effective relief in practice. In response to this problem, statutory unfair prejudice provisions are introduced to balance the interests of majority shareholders and minority shareholders, and to prevent shareholder oppression in corporate governance. It emphasizes judicial intervention to protect the legitimate interests of shareholders. Compared with just and equitable winding up and derivative action, the unfair prejudice is regarded as a mechanism for minority protection as it covers a variety of remedies and leaves the court with greater discretion.

The Effects of Chinese Cultural Digital Product Consumption toward the Motivation to Learn Chinese Culture: A Study of Chinese TV Series Watching among Thai-teenage Users

2021-02-18T08:46:56+00:00

The diffusion of Chinese communication channel and digital products is very rigorous in the era of media technological advancement. People absorb cultural attitude via cultural product consumption, along with digital online platform, accession is much more easily than before. In Thailand, majority of netizens spend a lot of time to video consumption in a huge amount of numbers confirmed by triple digit growth in digital platform and applications downloaded. In order to deepen our understanding about media effects, this research proposal aims to study how Chinese TV series consumption shapes Thai netizens cultural knowledge and attitude on the basis of cultivation and gratification theory. Both quantitative and qualitative paradigm are designed as methodology to study among netizens in Thailand.