Covid-19 and E-wallet usage intention in Kyrgyzstan
DOI:
https://doi.org/10.24203/ajhss.v11i1.7092Keywords:
Covid-19, e-wallets, Central Asia, Kyrgyzstan, Cashless paymentsAbstract
The usage of electronic commerce has continued to expand since the Covid-19 pandemic began in
developed and developing countries. However, the usage of electronic commerce in Central Asian countries is underresearched. This study aims to determine the factors that influence e-wallet usage intention in Kyrgyzstan. The theory
of planned behaviour (TPB) is extended and adopted in developing the hypotheses. Using surveys, 319 questionnaires
were collected from young and middle-aged adults in Kyrgyzstan. The findings show that attitude, subjective norm
and perceived behavioral control has a positive relationship with intention to use e-wallets. It is also found that
attitude and intention will be stronger if the perceived behavioral control is high. The findings suggest ways to
enhance the use of e-wallets in in Kyrgyzstan.
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