JAVED, M. K.; HU, Z.; XU, J.; NADEEM, A. H. The Impact of Consumer’s Perceived Deception on Brand Trust, Brand Affect, and Brand Loyalty: Deceptive Tactics as an Impediment to Consumer Trust. Asian Journal of Business and Management, [S. l.], v. 2, n. 6, 2014. Disponível em: https://www.ajouronline.com/index.php/AJBM/article/view/1998. Acesso em: 5 may. 2024.