Organizational Storytelling Translated to Successful Business
Keywords:storytelling, organizational story, management, qualitative research
In 2007, two friends decided to establish a new IT company, but not just another software company – a phrase that later became one of their slogans. The Finnish IT company called Vincit has turned out to be a success story both financially and in terms of personnel and customer satisfaction. The company is known for its skillful use of media as a deliverer of their company story. This paper examines organizational storytelling through media. The empirical data was gathered between 2012 and 2019, and it is analyzed using narrative analysis focusing on the types of stories told and how they are narrated.
Allen, M. (2017) Narrative analysis. The Sage Encyclopedia of Communication Research Methods. Retrieved March 4, 2020, from https://methods.sagepub.com/reference/the-sage-encyclopedia-of-communication-research-methods/i9374.xml.Author1_Name, Author2_Name, “Paper Title ACASH: An Adaptive Web Caching method based on the Heterogeneity of Reference Characteristics”, Journal of AICIT, AICIT(Publication_Name), vol. 10, no. 4, pp.169-711, 2015.
Alvesson, M. (2001). Knowledge Work: Ambiguity, Image and Identity. Human Relations, 54, 863–886.
Appelbaum, E, Bailey, T., Berg, P. & Kalleberg, A. (2000). Manufacturing Advantage: Why High-Performance Work Systems Pay Off. Ithaca: ILR Press.Author1_Name, Author2_Name, Web Caching and Replication, Addison-Wesley(Publication_ Name), USA, 2014
Author1_Name, Author2_Name, “Exploring the bounds of Web latency reduction from caching and prefetching”, In Proceeding(s) of the AICIT Symposium(Conference) on Internet Technologies, pp.13-22, 2009.
Auvinen, T., Riivari, E.& Sajasalo, P. (2018). Lessons Learned from Traditional and “New-Age” Leadership in A. Eskola (Ed.), Navigating Through Changing Times – Knowledge Work in Complex Environments. New York: Routledge.
Bandura, A. (2002). Growing primacy of human agency in adaptation and change in the electronic era. European Psychologist 7(1), 2–16. Retrieved May 24, 2020 from http://www.uky.edu/~eushe2/Bandura/Bandura2002EP.pdf.
Barker, R. & Gower, K. (2010). Strategic Application of Storytelling in Organizations. Toward Effective Communication in a Diverse World. Journal of Business Communication, 47(3), 295–312. Retrieved May 21, from http://www.dea.univr.it/documenti/Avviso/all/all886336.pdf.
Barney, J. & Wright, P. (1998). On Becoming a Strategic Partner: The Role of Human Resources in Gaining Competitive Advantage. Human Resource Management 37(1), 31–47. Retrieved February 7, 2020, from http://digitalcommons.ilr.cornell.edu/cgi/viewcontent.cgi?article=1149&context=cahrswp.
Bennet, N. & Lemoine, J. (2014). What VUCA Really Means for You. Harvard Business Review 92(1/2), 27.
Boje, D. (1991) The Storytelling Organization: A Study of Story Performance in an Office-Supply Firm. Administrative Science Quarterly, 31(1), 106–126. Retrieved May 14, 2020, from https://www.researchgate.net/publication/221931928_The_Storytelling_Organization_A_Study_of_Story_Performance_in_an_Office-Supply_Firm.
Boje, D. (1999). Storytelling leaders. Retrieved February 8, 2020, from http://business.nmsu.edu/~dboje/leaders.html.
Boje, D., Pullen, A. Rhodes, C. & Rosile, G. (2011). The virtual leader. In A. Bryman, D. Collinson, K, Grint, B. Jackson and M. Uhl-Bien (Eds.), Sage Handbook of Leadership, 518–29. London: Sage.
Brown, S., & Eisenhardt, K. (1997). The art of continuous change: linking complexity theory and time-paced evolution in relentlessly shifting environments. Administrative Science Quarterly 42(1), 1–34.
Cappelli, P. & Neumark, D. (2001). Do “high performance” work practices improve establishment level outcomes? Industrial and Labor Relations Review 54, 737–76. Retrieved February 7, 2020, from https://www.researchgate.net/publication/5195348_Do_High_Performance_Work_Practices_Improve_Establishment-Level_Outcomes.
Cohen, D. & Prusak, L. (2001) How Social Capital Makes Organizations Work – In Good Company. Concentrated Knowledge for the Busy Executive, 23(8). Retrieved February 7, 2020, from http://www.cognitionnet.com/member/resources/Summaries/Personnel_HR/In_Good_Company.pdf
Cortazzi, M. (2001) Narrative analysis in ethnography, In P. Atkinson (ed), Handbook of Ethnography, London, Sage, 384–394.
Daft, R. & Lewin, A. (1993). Where are the Theories for the “New” Organizational Forms? An Editorial Essay. Organization Science 4(4), 513.
D'Aveni, R. 1995. Hypercompetitive Rivalries. New York: Free Press.
Denning, S. (2002). The Narrative Lens: Storytelling in 21st Century Organizations. Knowledge Directions, 3(2), 92-101. Retrieved May 14, 2020, from http://www.providersedge.com/docs/km_articles/using_stories_to_spark_organizational_change.pdf.
Denning, S. (2005). The Leader’s Guide to Storytelling: Mastering the Art and Discipline of Business Narrative. San Francisco: Jossey-Bass.
Driscoll, C., McKee, M. (2007). Restorying a Culture of Ethical and Spiritual Values: A Role for Leader Storytelling. Journal of Business Ethics, 73, 205–217.
Drucker, P. (1999). Knowledge-Worker Productivity. The Biggest Challenge. California Management Review 41(2), 79–94. Retrieved February 7, 2020, from http://forschungsnetzwerk.at/downloadpub/knowledge_workers_the_biggest_challenge.pdf.
Edwards, P. & Wright, M. (2001). High-involvement work systems and performance outcomes: The strength of variable, contingent and context-bound relationships. International Journal of Human Resource Management 12(4), 568–85.
Fairhurst, G. (2008). Discursive leadership: a communication alternative to leadership psychology. Management Communication Quarterly 21(4), 510–21.
Fog, K., Budtz C., Munch P. & Blanchette S. (2010). Storytelling. Branding in Practice. Berlin, Heidelberg: Springer.
Gabriel, Y. (2000). Storytelling in organizations: Facts, Fictions, Fantasies. Oxford: Oxford University Press.
Gallicano, T. (2009). Personal Relationship Strategies and Outcomes in a Membership Organisation. Journal of Communication Management, 13(4), 310–328.
Gill, R. (2011), Corporate Storytelling as an Effective Internal Public Relations Strategy. International Business and Management, 3(1), 17–25. Retrieved May 24, 2020, from http://www.cscanada.net/index.php/ibm/article/viewFile/j.ibm.1923842820110301.107/1810.
Hannabuss, S. (2000). Narrative knowledge: eliciting organisational knowledge from storytelling. Aslib Proceedings, 52(10), 402–413. Retrieved May 2, 2020 from https://www.deepdyve.com/lp/emerald-publishing/narrative-knowledge-eliciting-organisational-knowledge-from-IkT4zn4njS.
Howell, J. 1(997). Substitutes for leadership: their meaning and measurement - An historical assessment. Leadership Quarterly 8(2), 113–16. Retrieved February 8, 2020, from doi: 10.1016/S1048-9843(97)90011-4.
Kauhanen, A. & Maliranta, M. (2011). Terve tuho – tietä tuottaville työpaikoilla ja kasvulle. EVA analyysi, no. 14. Retrieved May 2, 2020, from http://www.eva.fi/wp-content/uploads/2011/03/Terve-tuho.pdf.
Kerr, S. & Jermier, J. (1978). Substitutes for leadership: their meaning and measurement. Organizational Behavior and Human Performance, 22(3), 375¬–403.
Knotts, R., & Thibodeaux, M. (1992). Verbal skills in cross-culture managerial communication. European Business Review, 92(2), v-vii.
López-Cabrales, A., Pérez-Lunõ, A. & Valle-Cabrera, R. (2009). Knowledge as a mediator between HRM practices and innovative activity. Human Resource Management 48, 485–503. Retrieved February 7, 2020, from doi: 10.1002/hrm.2095.
Love, H. (2008). Unraveling the technique of storytelling. SCM 12(4), 24–27. Retrieved February 7, 2020, from http://www.nickihayes.com/wp-content/portfolio/scm-storytelling.pdf.
Madlock, P. (2008). The Link Between Leadership Style, Communicator Competence, and Employee Satisfaction. Journal of Business Communication, 45(1), 61–78. Retrieved May 2, 2020 from https://www.researchgate.net/publication/238335958_The_Link_Between_Leadership_Style_Communicator_Competence_and_Employee_Satisfaction.
Marchiori, M. & Bulgacov, S. (2012). Strategy as communicational practice in organizations. International Journal of Strategic Communication 6(3), 199–211.
McCarthy, J. (2008). Short Stories at Work: Storytelling as an Indicator of Organizational Commitment. Group & Organization Management, 33 (2), 163–193.
McDaniel, R. Jr., & Driebe, D. (200)5. Uncertainty and Surprise: An Introduction. In R. Reuben, D. Driebe (Eds.), Uncertainty and Surprise in Complex Systems: Questions on Working with the Unexpected. Berlin: Springer.
Mitchell, M. & Egudo, M. (2003) A Review of Narrative Methodology. Retrieved March 4, 2020, from https://www.webpages.uidaho.edu/css506/506%20readings/review%20of%20narritive%20methodology%20australian%20gov.pdf.
Mitleton-Kelly, E. (2003). Complex Systems and Evolutionary Perspectives on Organisations: The Application of Complexity Theory to Organisations. Oxford: Pergamon.
Moen, T. (2006). Reflections on the Narrative Research Approach. International Journal of Qualitative Methods, 5(4), 56–69. Retrieved May 24, 2020, from https://aisel.aisnet.org/cgi/viewcontent.cgi?referer=&httpsredir=1&article=1077&context=jitta.
Morgan, G. (2006). Images of Organization. Thousand Oaks, California: SAGE Publications.
Nair, R. (2002) Narrative Gravity: Conversation, Cognition, Culture. New York: Routledge.
Narrative research. What is Narrative Research? Atlas.ti. Retrieved May 20, 2020, from https://atlasti.com/narrative-research/.
Nielsen, L. & Madsen, S. (2006). Using storytelling to reflect on IT projects. Journal of Information Theory and Application, 7(4), 35–47. Retrieved May 4, 2020, from https://aisel.aisnet.org/cgi/viewcontent.cgi?referer=https://www.bing.com/&httpsredir=1&article=1077&context=jitta.
Nonaka, I. (1994). A dynamic theory of organizational knowledge creation. Organization Science, 5(1), 1437. Retrieved May 4, 2020, from http://www.uky.edu/~gmswan3/575/Nonaka_1994.pdf.
Parry, K. & Hansen, H. (2007). Organizational Story as Leadership. Leadership 3(3), 281–300.
Pelrine, J. (2011). On Understanding Software Agility A Social Complexity Point of View. E:CO Issue 13(1–2), 2637. Retrieved February 8 from http://cognitive-edge.com/articles/on-understanding-software-agility-a-social-complexity-point-of-view/.
Pfeffer, J. (2016). Tell me lies, tell me sweet little lies: The many positive functions of being untruthful. People & Strategy 39(4), 32–5. Retrieved May 20, 2020, from https://www.thefreelibrary.com/Tell+me+lies%2C+tell+me+sweet+little+lies%3A+the+many+positive+functions...-a0467681172.
Pina e Cunha, M. (2002). The Best Place to be: Managing Control and Employee Loyalty in a Knowledge-Intensive Company. Journal of Applied Behavioural Science, 38(4), 481–495.
Plowman, D., Solansky, S, Beck, T., Baker, L., Kulkarni, M. & Travis. D. (2007). The role of leadership in emergent, self-organization. Leadership Quarterly, 18(4), 341–56. Retrieved February 7, 2020, from doi: 10.1016/j.leaqua.2007.04.004.
Post, J. (2004). Governance and the Stakeholder Corporation: New Challenges for Global Business. Corporate Public Affairs, 14(2), 10–16.
Poulton, M. (2005). Organizational Storytelling, Ethics and Morality: How Stories Frame Limits of Behavior in Organizations. Electronic Journal of Business Ethics and Organization Studies, 10(2), 4–9. Retrieved February 7, 2020, from http://ejbo.jyu.fi/pdf/ejbo_vol10_no2_pages_4-9.pdf.
Reamy, T. (2002). Imparting knowledge through storytelling. KMWorld, 11(7). Retrieved May 24, 2020, from http://www.providersedge.com/docs/km_articles/Imparting_Knowledge_Through_Storytelling.pdf.
Ruggles, R. (2002). The Role of Stories in Knowledge Management.Journal of Storytelling and Business Excellence. Retrieved May 14, 2020, from http://www.providersedge.com/docs/km_articles/The_Role_of_Stories_in_KM.pdf.
Salkind, N. (2010). Encyclopedia of Research Design. Retrieved March 4, 2020, from https://methods.sagepub.com/reference/encyc-of-research-design/n259.xml.
Savita, K., Hazwani, H. & Kalid, K. (2011). The Development of a Narrative Management System: Storytelling in Knowledge Management. World Academy of Science, Engineering and Technology, 51. Retrieved May 22, 2020, from http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.309.721&rep=rep1&type=pdf.
Schreyögg, G. & Koch, J. (2005). Knowledge Management and Narratives – Organizational effectiveness through storytelling. Erich Schmidt Verlag: Berlin.
Snowden, D. (2000a). New Wine in Old Wineskins: From Organic to Complex Knowledge Management Through the Use of Story. Emergence, 2(4), 50–64. Retrieved May 2, 2020, from https://journal.emergentpublications.com/article/new-wine-in-old-wineskins/.
Snowden, D. (2000b). The Art and Science of Story or “Are you sitting uncomfortably?” Business Information Review, 17(3), 147–156. Retrieved May 24, 2020, from https://www.researchgate.net/publication/247759340_The_art_and_science_of_Story_or_%27Are_you_sitting_uncomfortably%27.
Snowden, D. (2002). Narrative Patterns: Uses of Story in the Third Age of Knowledge Management. Journal of Information and Knowledge Management, 1(1), 1–6.
Snowden, D. (2003). Narrative Patterns, the perils and possibilities of using story in organisations. Oxford University Press. Retrieved May 2, 2020, from http://old.cognitive-edge.com/wp-content/uploads/2001/01/41-narrative-patterns---perils-and-possibilities-final.pdf.
Sohlberg, P., Czaplicka M., Lindblad, S., Houtsonen, J. Müller, J. & Morgan, M. (2007). Professional expertise under restructuring: comparative studies of education and health care. Retrieved February 8, 2020, from http://www.gu.se/digitalAssets/1321/1321780_profknow_wp3.pdf.
Sole, D. & Wilson, D. (2002). Storytelling in Organizations: The power and traps of using stories to share knowledge in organizations. Retrieved May 11, 2020, from http://www.providersedge.com/docs/km_articles/Storytelling_in_Organizations.pdf.
Swap, W., Leonard, D., Shields, M. & Abrams, L. (2001). Using Mentoring and Storytelling to Transfer Knowledge in the Workplace. Journal of Management Information Systems, 18, 95–114.
Uhl-Bien, M., Russ, M. & McKelvey, B. (2007). Complexity Leadership Theory: Shifting leadership from the industrial age to the knowledge era. The Leadership Quarterly 18(4), 298–318. Retrieved February 7, 2020, from https://digitalcommons.unl.edu/cgi/viewcontent.cgi?article=1017&context=leadershipfacpub.
Vendelø, M. (1998). Narrating Corporate Reputation. Becoming Legitimate through Storytelling. International Studies of Management & Organization, 28(3), 120–137. Retrieved May 7, 2020, from https://www.researchgate.net/publication/235665786_Narrating_Corporate_Reputation_Becoming_Legitimate_Through_Storytelling.
Wende, E., Philip, T. & Dubberke, S. (2009). Storytelling – an instrument to bolster knowledge transfer in offshore software projects. Retrieved May 22, 2020, from http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.468.3898&rep=rep1&type=pdf.
How to Cite
Copyright (c) 2021 Asian Journal of Business and Management
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
- Papers must be submitted on the understanding that they have not been published elsewhere (except in the form of an abstract or as part of a published lecture, review, or thesis) and are not currently under consideration by another journal published by any other publisher.
- It is also the authors responsibility to ensure that the articles emanating from a particular source are submitted with the necessary approval.
- The authors warrant that the paper is original and that he/she is the author of the paper, except for material that is clearly identified as to its original source, with permission notices from the copyright owners where required.
- The authors ensure that all the references carefully and they are accurate in the text as well as in the list of references (and vice versa).
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under aÂ Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (SeeÂ The Effect of Open Access).
- The journal/publisher is not responsible for subsequent uses of the work. It is the author's responsibility to bring an infringement action if so desired by the author.