Factors Determining the Leadership of Tourist Destinations Marmaris, Bodrum, Fethiye, Rhodes and Kos on the Global Market

Authors

  • Miglena Temelkova
  • Iliyan Bakalov

Keywords:

Leadership, Management, Tourist destination, Tourist resources, Factors in Tourism, Marmaris, Bodrum, Fethiye, Rhodes, Kos

Abstract

The factors determining the leadership of tourist destinations Marmaris, Bodrum, Fethiye, Rhodes and Kos on the global market issue both from the conditions of the external environment, and from the specific characteristics of each of the tourist regions. The study of these five leading destinations points out the interrelations between the factors determining tourism demand and the factors leading to the application of innovative management strategies and approaches. Nowadays, destinations’ leadership is not only a result of the availability of favourable resources, infrastructure and superstructure. Necessary also is a management policy in the field of tourism, which should be adequate to the realities of life, as well as flexible and adaptive management techniques.

 

References

Бъчваров, Ðœ., Ц. Тончев. ОÑнови на туризма. Тилиа. СофиÑ, 2000.

ВоденÑка, Ðœ., Ðœ. ÐÑенова. Въведение в туризма. Матком. СофиÑ, 2011.

Темелкова, Ðœ. Управление на туриÑтичеÑкото предприÑтие. Колор принт. Варна, 2010.

Temelkova, M. Bakalov, I. Studying the relation „brand – leadership†on the international market of seaside tourist destinations. Istanbul International Conference on Business and Economics. 2013.

Temelkova, M. The leadership in tourism – investment in strategy and growth. XI International scientific Conference “Management and Ingineeringâ€, 2013.

Turist sayısı Aralık'ta arttı. Sabah. 23.01.2013.

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Published

2014-10-15

How to Cite

Temelkova, M., & Bakalov, I. (2014). Factors Determining the Leadership of Tourist Destinations Marmaris, Bodrum, Fethiye, Rhodes and Kos on the Global Market. Asian Journal of Business and Management, 2(5). Retrieved from https://www.ajouronline.com/index.php/AJBM/article/view/1613

Issue

Vol. 2 No. 5 (2014): October 2014

Section

Articles

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