Determinants of Choice of Distribution Channels by Fish Farmers in Ughelli North Local Government Area of Delta State, Nigeria
Keywords:Distribution channel, fish farming and channel choice
The study examined the factors influencing fish farmersâ€™ choice of distribution channels in the marketing of their fish in Ughelli North Local Government Area of Delta State, Nigeria. A two stage sampling procedure was adopted for the study. One hundred and twenty fish farmers were sampled for the study. Descriptive statistics was used to summarize the results of socio-economic characteristics. The logit regression model was used to estimate the parameters of the hypothesized determinants of choice of marketing channels. Four channel levels of fish distributions were identified. Fifteen percent fish production was found to be distributed by channel one, 65 percent in channel two, 18 percent in channel three and 2 percent in channel four. The study showed that age, level of education, farm size, access to information, distance to market and output price were the significant determinants of channel choice by fish farmers. The study recommended the provision of market infrastructure and technical supports in the form of information technology to farmers for the sustainability of the fish farming industry.
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